In 1998 Google changed the face of internet search engines. The two guys, who started google, sat down and asked themselves how can we make a better search engine. They changed the landscape of IT forever by believing that RELEVANCE was more important than keywords and meta data (these still are useful).

Relevance, they decided was a factor of two main things; who linked to your site, the more links the more relevant you must be. And did your site contain fresh and new content.

When Google robots/spiders scan your site, they are looking for relevance. How many people are linked to your site, how fresh is the content on your site.

Backlinks create RELEVANCE. So the more links you have on other peoples sites pointing to your site, the more relevant you site is, and you will organically float to page one search results.

One Super Easy Way to create Backlinks.  As well as the Blog that's integrated into your website (creating Fresh Content and therefore RELEVANCE). Make sure you POST any blog entry you create onto an External Blog, and make sure there is a LINK back to your website site.

Click here for an Example

A Second Super Easy Way to Create Backlinks. Is to make sure you include a link back to your website, when you are commenting on someone else's blog.

Selecting a web developer can be a difficult choice. Here are my top 5 tips for making that choice easier.

1. Will they build your website using a CMS. These days it's imperative they do.
2. Will they train you to use the CMS. 1 hour of training on creating menus and content will save you a lot of money down the track
3. All CMS's use Templates to create the look and feel - don't be fooled when they tell you how much time it's going to take to develop your custom template. Which may actually be the case (see next point)
4. If you want your website developed quickly and more cost efficiently - use a standard template and get it customised rather than getting a template built from scratch
5.  Choose a platform that is going to grow with your business, see my previous post about choosing a CMS

Some Bonus Tips

• Does the developer install any security modules to prevent hacker access to the backend administration
• Does the developer install any backup software
• How is your site going to be backed up. DON'T rely entirely on your web hosting company